PERIODICAL SUBSCRIPTION REFERENCE CODE TOTALS REPORT DATE 06/10/00 *************************************************************************************************** SPACE ADS CODE # GOOD #FAILED %FAILED COST/G TOT COST ------------------------ ----- ------- ------- ------- -------- --------- Space ad 1 SP1 30 3 9.091 28.88 866.46 SPACE ADS TOTALS 30 3 9.091 28.88 866.46 *************************************************************************************************** DIRECT MAIL CODE # GOOD #FAILED %FAILED %G RETURN # MAILED ------------------------ ----- ------- ------- ------- --------- -------- Direct 1 DIR 493 19 3.711 9.860 5000 DIRECT MAIL TOTALS 493 19 3.711 9.860 5000 *************************************************************************************************** COMBINED COST AND PIECES CODE # GOOD #FAILED %FAILED %G RETURN COST/G #MAILED TOT COST ------------------------ ----- ------- ------- ------- --------- -------- ------- --------- Combined 1 COMB 340 6 1.734 8.500 5.88 4000 2000.00 COMBINED COST/PIECE TOTALS 340 6 1.734 8.500 5.88 4000 2000.00 *************************************************************************************************** MISCELLANEOUS CODE # GOOD #FAILED %FAILED TOTAL ------------------------ ----- ------- ------- ------- ------- Gift Subscriptions GIFT 475 3 0.628 478 PFPA Ad PFPA 31 31 MISCELLANEOUS TOTAL 506 3 0.589 509 ***************************************************************************************************